Create a park attraction story that maximizes revenue streams and attracts more visitors all-year-round
Author: Jake Walker – COO. For more information on Adventure & Holiday Parks call +1 619 374 1350 or send an email to [email protected]
01 The art of storytelling
When Walt Disney first decided to venture into the amusement park industry, experts warned him that too much space and expense was devoted to “wasteful” landscaping, expensive custom rides and themed buildings that produced no revenue. In less than a year, Walt opened his park and exceeded everyone’s expectations. Why? Because Walt was committed to the story.
Whether you’re thinking of building your first fun attraction or are looking for ways to improve an existing one, creating a theme and a story behind it makes your park more memorable, marketable and monetizable.
Themed attractions are a perfect way for parks to attract new visitors and increase sales. Telling stories, devising characters and creating compelling fun attractions are powerful ways of developing a USP for your park.
When your customers search for holiday homes or adventure parks, they don’t want standard attractions. They’re seeking escapism and craving an opportunity to experience something new or unique.
Applying a theme to your attraction gives your brand an identity and allows your customers to get lost in your world. It’s for this very reason that more adventure and theme parks are leveraging films with established storylines to sell their attractions. A prime example of this trend includes Universal Studios’ inclusion of Harry Potter-themed attractions at multiple parks.
So, if you want to generate more revenue all-year-round, it’s time to get creative and speak to someone who knows a thing or two about creating eye-catching themes for adventure parks and holiday parks.
”“People do not buy goods and services. They buy relations, stories, and magic.”
Seth Godin
02 Exploring the opportunities of thematization
By creating a themed attraction, you’re opening up a whole host of revenue opportunities. Themed food and beverages enable visitors to continue their experience from the attraction to the dining area. In fact, according to SAGE’s Theme Park Tourism paper, themed food and beverages generates a significant amount of revenue.
The story doesn’t have to stop there either. Another way of maximizing revenue opportunities and increasing brand awareness is through themed merchandise. T-shirts, hats, toys and stationery are all reminders of the positive experience they had at your park. More importantly, you’re potentially exposing your holiday or adventure park to thousands of new customers all-year-round. How’s that for free advertising?
High-quality attraction design also sets the mood and tone of your park. You can emphasize brand colors, show off your personality and develop the brand story. In a world of Instagram and other social media platforms, customers aren’t going to share images of a dull, uninspiring attraction in the background.
Thematization brings your concept to life and makes it ‘Instagrammable’. When you set the right tone for the story, you’ll create something memorable and marketable. Customers will suddenly turn into your biggest advocates, sharing videos and images of your attraction.
So, whether you’re looking to sell your brand story or create a new fun theme for a certain demographic, investing in the theme of the attraction is a powerful means to attract more visitors every year.
”“You can’t sell anything if you can’t tell anything.”
Beth Comstock
03 Bringing your story to life
At BigAirBag®, we provide complete turnkey attractions for adventure parks and holiday parks. Every attraction we create offers endless fun and multiple revenue streams to create a fast return on investment.
At the core of our attractions is the theme.
Creating unique attraction experiences is our passion. All our certified attractions can be designed and themed to fit your specific venue.
Whether it’s jumping into the jaws of a shark or sliding into lava, our innovative team of in-house designers will transform your interactive design ideas into a reality. We’re here to work side-by-side with you to develop a one-of-a-kind attraction.
The different themes available at BigAirBag®
Photo high-definition print – every BigAirBag® attraction theme design is printed in HD print, giving it a professional and eye-catching finish.
Outdoor & indoor possibilities – come rain or shine, we can help you develop a themed attraction that generates income indoors and outdoors.
Projections and videography – project themed visual stories onto your attraction and create promotional videos of guests to maximize brand exposure.
Seasonal design – make your attraction evergreen with seasonal themed designs.
Modular design – enhance your existing attraction by integrating customized and themed sections.
3D design – create an immersive experience for visitors with a three-dimensional themed design. If you’re going for something scary, just imagine how creepy it would be if your story villain ‘appears’ to be popping out from your BigAirBag®
Discover more!
